First Implementation of New Volkswagen Retail Concept Progresses
Work is continuing apace at South Hereford Volkswagen where the brand’s new retail concept is being implemented for the first time in the UK. The bold new concept, epitomised by the dramatic full-height glazed frontage, not only improves visibility of the vehicles, but clearly marks the pedestrian entrance and communicates a fresh, contemporary feel for the brand.
Excellent progress has been made in the first three months and the building envelope is now complete. When the internal works are completed on the first phase, the retailer will take occupancy of this part of the facility whilst the remainder of the showroom is enhanced to realise the new retail concept.
Close working with both the retailer and the contractor has enabled Stubbs Rich to develop a phasing strategy which has allowed the showroom to remain operational throughout the entirety of the works.
The showroom is due for completion in early August.
